Business Fundamentals
Mastery of Key Management Disciplines
CORE COURSES
Core courses are intensive and the focus of the first half of the EMBA programme. Twelve courses constitute the core course curriculum.
Organisation Behaviour
Grounded in the behavioural science, this course kick-offs the Leadership Development Process and provides a diagnostic framework for understanding and managing complex organisations.		 Financial Accounting
This course provides knowledge of accounting and financial statements; participants build skills in using these tools to assess competitive advantage and financial performance.
Prices and Markets
Introduces participants to microeconomic theory and its application to business problems and decision making, such as consumer behaviour and pricing theory and practice.		 Uncertainty, Data, and Judgement
This course provides tools for interpreting data. As such, it helps managers deal with uncertainty in the context of decision making.

Management Accounting and Control
This course explores the use of accounting information for internal planning, decision-making, and performance evaluation. It equips participants with the knowledge to understand, evaluate, and act upon the many financial and non-financial reports used to manage modern firms.

Marketing

This course provides the essential demand-side view of business, teaching what it means to be market-driven and customer-oriented. It focuses on the key dimensions of marketing strategy formulation, such as segmentation, and competitive positioning.
Macroeconomics
Macroeconomics analyses the main mechanisms behind economic fluctuations in relation to short-term issues (inflation, unemployment) and long-term issues (growth, international trade).		 Production and Operations Mngmt
This course introduces participants to the business processes that are deployed to produce and deliver goods and services to customers.

Finance
Building on the foundations of financial accounting, this course equips participants with an overall understanding of corporate financial management, including Value-based management tools and Valuation.

 Negotiations
This course equips participants to become more effective negotiators. It helps participants understand and overcome common negotiation obstacles and tensions.

Strategy

This course helps participants understand an age-old question: Why are some firms more successful than others, and how does competitive positionning contribute to this success?

International Political Analysis

This course looks at the global political environment and its role in the functioning of business. Governments and their societies play a role in other core courses but receive special attention here.


COURSE EXAMS
At the end of each core course, an examination (2-3 hours) will test your understanding of the course concepts and your ability to utilise those for problem solving and decision making.
OFF-CAMPUS WORK
Participants will be requested to work individually and in groups between the sessions. This will include preparation for forthcoming modules, but also course essays, take-home exams, and course projects.
ELECTIVES
Half-way through the programme, participants will have the chance to go deeper into some of the disciplines, depending on their individual interests. Elective courses bring extra depth to the core areas that participants choose to pursue. Some current elective courses:
  • Advanced Corporate Finance
  • The Psychology of Leadership
  • The Making of Strategy
  • International Financial Management
  • Industry and Competitive Analysis
  • Advanced Marketing Strategy
  • Strategies for Asia Pacific
  • Advanced Negotiation Analysis
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